When girls create culture they change culture.
In the Hood, we find girls with creative potential and transition them from culture—consumers to culture—producers. Our goal is to encourage a richer mix of women in to the creative industries. So, we work with girls, aged 11—24, from diverse backgrounds.
Through curriculum, courses and content, we work to get these girls ready for industry. And industry ready for the girls. We open access to creative careers for those who need it most.
Earlier this year we launched our first major pilot with FCB Inferno: a five week in—industry traineeship for nine talented girls. Together we created and tested a new route into industry.
Watch this space for more about the girls and the future of the industry.